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Founded in Singapore, The Vixen Collective has been shaping the city’s luxury lifestyle scene for years. We curate and connect the worlds of fine wine, art, jewelry, dining, travel, and bespoke winery journeys—infusing refined taste and expert design into every detail. Our mission is to craft distinctive, memorable experiences that transform elegance into everyday life and turn the pursuit of beauty into a way of living.
The Vixen Collective 源于新加坡，深耕高端生活方式多年。我们专注于甄选与串联葡萄酒、艺术、珠宝、餐饮出行与定制酒庄游，将细腻的品味与专业的策划融入每一个细节。我们的使命是为追求品质的人们创造独特而难忘的体验，让优雅成为日常，让美好成为一种生活方式。
A seasoned marketing professional with over 15 years of international experience in both B2B and B2C sectors. Michelle previously served as Regional Marketing Director for North Asia at a Fortune Global 100 software company, with a track record spanning CA, IBM, and Aspect. Known for her strategic mindset, strong execution, and collaborative leadership, she excels at brand building, resource integration, and driving business impact.
Michelle holds postgraduate in Integrated Marketing Communications from The University of Hong Kong. Since relocating to Singapore a decade ago, she has founded three private companies across the talent, marketing, and lifestyle sectors. She is currently the Founder & CEO of The Vixen Collective — a lifestyle brand that celebrates boutique wines, refined aesthetics, fine jewellery, and artistic expression. Her mission is to create an elegant, thoughtful, and taste-driven community for modern women.
资深市场营销专家，拥有超过15年B2B与B2C领域的国际化从业经验，曾担任世界百强软件公司北亚区市场总监，服务于 CA，IBM 与 Aspect 等知名跨国企业。具备高效执行力、策略思维及团队协作精神，擅长整合资源、打造品牌影响力。
研究生毕业于香港大学整合营销传播专业。移居新加坡十年间，先后创办三家私人有限公司，涉及人才、市场与生活方式等多个领域。现为 The Vixen Collective 创办人及CEO，一家专注于精品葡萄酒、生活美学、珠宝与艺术表达的品牌，致力于为现代女性打造一个优雅、有深度、兼具品味与思想的生活方式平台。
Michelle Jiang
Founder & CEO